How Social Media Has Changed the Real Estate Market in Ascension Parish.
The towns of Gonzales or Prairieville are a considerably smaller town than let’s say New Orleans, but even here social media has made marketing real estate a whole new game. Five years ago it was unheard of to advertise a home on Facebook or Twitter. I can distinctly remember having a Tuesday morning meeting where we agents were told that we have to a Facebook account. That, at the time, was met with moans and groans. Most of the agents in my office and in the area believed that this type of marketing wasn’t necessary to advertise and market homes. If anything it was an intrusion into people’s lives and their privacy. Fast forward to 2016, and you’d be hard pressed not to find a home being listed in your news feed from a real estate agent. You know why? Because it works! It works better than print ads, better than post cards and way better than an open house. Those same agents that were groaning about placing a home for sale on any social media site are now begging me to show them the way. The people here in Ascension Parish are slow to grasp on to the idea of change, but when we do grasp it, you better hold on tight because we know what works. We now have an online newspaper that everyone reads called the Creole. I get many of my ideas for blog posts from it. Many people in the area have used social media to sell everything from clothing to lightly used baby cribs just at a click of a button. We get it now, and it’s powerful.
Today, I’m happy to help the agents that blew my ideas of social media advertising off as child’s play and silly. It gives me satisfaction to know that now they come to me as the expert, because I truly understand how all of it connects. I know how and what times are the best to share a marketed listing and when and where to post video tours. My own marketing looks much better than several years back. I started a whole new YouTube channel so people wouldn’t even see the older videos. The new one looks and feels more polished and these subtle changes help with marketing each and every home. Because I was so eager from the start to understand and jump on the social media marketing train, I now can pass this information and knowledge to my listings and to my future buyers. The biggest thrill is to see how many times one of my listings has been shared on social media. The “likes” are nice, but the real joy is how many times it’s shared. It’s like the old commercial for shampoo, “she’ll tell two friends, and she’ll tell two friends, and so on, and so on.” Social media is the same principle. You don’t even need to be a marketing wizard to use it, but you do need the skills to know when and where to put your listings to get it in front of the right people. This takes time to learn. Many over-zealous agents will flood their social media feeds with ridiculous amounts of self-promotion. This alone will make your social media marketing plan fall like a deck of cards.
If you would like to know more about how I can virally, social media market your home please feel free to email me or call me at 225-246-1812. This is one of the corner stone ways I market my listings; thus making them sell quicker than traditional marketing plans. I would love to hear how I can be of service to you by getting your home sold fast.
“Because YOU matter”